networking

Networking : Key to Endless Possibilities in Business

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Thabo Ledimo

Thabo Ledimo is an influential speaker, young entrepreneur who believes in doing thing differently. Using innovation to shake things up and to bring about interruption in the field of brand story telling and branding.

A bookworm and a lover of jazz. He has authored three books and a short story!

Latest posts by Thabo Ledimo (see all)

Face to Face communication is still King

A study by GreatBusinessSchools.org indicates that 10% of conversations that happen in the US takes place on the internet. In addition, 20% of the population prefer online communication as compared to any other. This is to prove that in-person communication is more effective. Face to face conversations tends to be more positive and perceived to be more credible than online communication.

Mind your non-verbal Cues

As you communicate with prospects it is important to understand that only 7% is verbal. 38% comes from inflexion (the way you say those words). Lastly, 55% comes from your facial expressions (how you look when you speak).  Thus a small business owner or an aspiring brand should invest in communication skills. If we are so focused on “the next sale” (putting dinner on the table), we come across as tense. Thus may fail to build relationships for the long term. We may even overlook a person whose own network could generate huge benefits to us over time.

See Also: Art Of Adding Value

Strategy trumps Short-Term Profit

Small business owners focus on running the business before focusing on generating the leads that fund the business.  Sure, every business needs money to stay open. However, without building a strategy to funnel the revenue into the business, the foundation is shaky at best. Lead generation is one of the most important things you can do to build and sustain your business.  Looking at short-term sales instead of long strategy will keep you from achieving the profit and longevity you seek. Focus on creating quality content that will attract your target customer. Build something that creates value for people. Publish something that helps your market for free. Simply do something valuable for the people you want to connect with.Building quality leads to your sales funnel makes your business stand out

First Impressions Matter

Networking doesn’t have to be as hard as we think it might be. We’ve all heard that you never have a second chance to make a first impression. This is not to say we shouldn’t be ourselves. Instead to remind us that everything a person sees in us speaks as loudly as our words. Everyone you know could be able to help you reach your goals, even though you don’t know how they can.

Networking is a give and take

Networking is not just about getting a job, or selling a product or service. Its main purpose is to give or get useful information. As such, it is one of the best research tools we have available to us. We’ve all been bombarded by high-pressure salespeople trying to sell us things we don’t want or need. We refuse to buy because of the offensive sales tactics. In today’s successful networking model, we look for ways to help other people. Moreover, we don’t ignore people who may not be in our target market.


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